Regardless of the style of podcast you want to produce (interviews, serialized story, story of the week), consider an initial limited run of 10 episodes and set a release schedule.

This means episodes can continue to provide value to the organization long after the recording date. The audio asset of podcasts lives on and can also be reused over time, depending on how it was created. Let’s look at how to vet your idea and, from there, how to create the podcast version of a “minimum viable product” - a podcast that has just enough quality to satisfy your audiences, made for just the right budget, and timeframe.Įdison Research Podcast Consumer 2019 from Edison Research This doesn’t necessarily mean that you should abandon your podcast idea, and the right nonprofit podcast can build on your storytelling and media to leverage audience interest. Roughly estimate that for every minute of the recorded podcast, it will take 2-4 times that to produce it properly. Create this calculation in advance to gauge the potential value of your target audience compared to the amount of time you’re willing to allocate. To estimate the ROI for your podcast, calculate the estimated time involved versus the number and quality of potential listeners. For those hoping to magically hit Serial-level numbers, it will take you far more than this article to even reach the quality necessary to achieve this. So, manage expectations as you join the over half a billion podcasts listed on iTunes. However, please be warned, podcasting can become very expensive in time and cost while reaching very few people. This guide will walk through the basics for creating the concept and execution of a podcast for your social impact cause.

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